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	smart e-commerce client: St. Cloud Radio Marketplace business: Leighton Broadcasting owns twelve radio stations in three Minnesota markets background: In an effort to build loyalty from their advertising customers, Leighton began offering to sell discounted gift certificates to local businesses in exchange for air time advertising. How it works: If a retailer normally sells a product for $100.00, Leighton will sell a certificate for the product to the general public at a discounted rate, say $70.00. The retailer will then recieve a $100.00 credit towards advertising. It's a win-win for everyone: The public obtains products and services for less, the retailer can purchase advertising at a discount, and Leighton builds customer loyalty. challenge: www.StCloudRadioMarketPlace.com is not your traditional e-commerce website. In addition to standard features such as a shopping cart, product categories, inventory management, and credit card acceptance, there were also three unique issues: Instead of shipping an actual deliverable product, Leighton Broadcasting sells pieces of paper which a customer then redeems at a local business for a reduced price. The "products" would only exist in a database, and managing virtual inventory can be more tricky then real inventory. Some vendors choose to sell an unlimited number of products, but want to limit the number sold in a month. Printing duplicate, or fraudulent certificates would need to be prevented. solution: Traditional SKU based inventory management systems deal with: Adding and removing inventory Purchase Price vs. Sold Price Re-ordering when stock is low Shipping. IntelliSoft built a unique application built around virtual inventory: Inventory is created vs. purchased Retail Price vs. Discount Price Quantity can be set to infinite but with limits on sales per month Certificates are printed and embossed, then mailed to customers or picked up at the Leighton Office results: St. Cloud Radio Market Place has developed a large and loyal customer base who purchases certificates on a regular basis.  As a result, they have also gained a wide base of advertising customers who look to Leighton as a source for building their own business.